Kawaii

Imagery Compilation Booklet

Book, Layout, and Publication Design

This booklet combines photography, illustration, and collage, shaped like Hello Kitty, the world’s most recognized symbol of cuteness, to embody the essence of cuteness.

Project Information

Creative Brief

This project focuses on creating a visually-driven booklet that explores Japan’s “Kawaii” culture using a combination of collage, illustration, and photomontage. The booklet will highlight the evolution of “cuteness” from the 16th century to the present, focusing primarily on imagery without relying heavily on textual elements.

Target Audience:

Design and art enthusiasts, fans of Japanese culture, and those with an interest in visual storytelling and aesthetics.

Objectives:

Visually explore the evolution of “Kawaii” culture through engaging imagery.
Integrate Hello Kitty as a key symbol and iconic figure within the “Kawaii” aesthetic.
Utilize collage, photomontage, and illustration to convey the concept of “cuteness.”
Focus on creating an immersive visual experience, with minimal reliance on text.

Approach

The booklet uses a purely visual approach, blending collage, illustration, and photography to explore Japan’s “Kawaii” culture. Rather than relying on text, the imagery itself will guide the viewer through the historical progression of “cuteness.”

Hello Kitty serves as a central motif, both as a icon of cuteness and as the form of the booklet, reinforcing the theme.

The use of elaborate collage techniques will enhance the kawaii aesthetic, creating an engaging visual experience that reflects the playful and whimsical nature of “kawaii.”

Impact & Results

The Hello Kitty-themed booklet’s unique shape serves as a powerful representation of the “kawaii” aesthetic, instantly drawing attention to its playful and endearing nature.

Inside, the carefully crafted collages amplify the theme, seamlessly blending imagery and design to evoke a sense of whimsy and dynamic.

The result is a visually captivating experience that not only showcases meticulous craftsmanship but also delivers a deeper, meaningful exploration of “kawaii” culture, engaging viewers on both an emotional and aesthetic level.

Tools & Skills