• Sakarit Gunkhan (Chankaew) is a Brooklyn-based Graphic/Web Designer & Visual/Concept Artist
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Brooklyn, NYC
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sakarit@tirakas.com
Arts & Culture Brand & Strategy Campaigns Case Study October 21, 2026

Guggenheim Museum

A bold, multidisciplinary reinterpretation of the Guggenheim Museum’s brand identity. Integrating Sakarit’s signature design elements across custom merchandise, editorial publications, motion graphics, and poster campaigns, this case study reimagines how visitors engage with iconic modern art spaces through distinct creative vision and art direction.

Task

Merging signature creative vision with museum identity through editorial design, motion graphics, custom merch, and campaign advertising.

  • Strategy

    Brand Strategy, Signature Campaign Approach

  • Design

    Art Direction, Poster Design, Creative Marketing, Custom Museum Merchandise Design

  • Client

    Personal, Case Study

  • Tags

    campaign, Editorial, motion, poster design

Reimagining the Guggenheim:
Signature Brand Identity & Campaign Case Study

Driven by the Guggenheim’s celebrated fine art collection, this section explores an unconventional creative direction by fusing Art Nouveau elegance with Grotesque mystery and vibrant Fauvism expression. The resulting posters create an alluring visual hook that draws visitors in, turning curiosity into an invitation to experience world-class modern art.

Reimagining the Permanent
Collection Through Motion Design

To bring the museum’s permanent collection into the digital era, I reimagined iconic works by modern masters like Piet Mondrian and Wassily Kandinsky through dynamic motion design. By deconstructing their signature geometric forms, rhythms, and color theories, these motion graphics transform static museum classics into immersive visual narratives, offering audiences a fresh, interactive lens on timeless modern art.

Collection
in FocusPiet Mondrian:
Ever furtherwww.guggenheim.orgNovember 22, 2024
April 20, 2025

Hover to explore.

  • Original Title

    Composition

  • Artist

    Piet Mondrian b. 1872, Amersfoort, Netherlands; d. 1944, New York

  • Date

    1929

Loading Kandinsky circles...

Click and drag to explore.

  • Original Title

    Several Circles

  • Artist

    Vasily Kandinsky b. 1866, Moscow; d. 1944, Neuilly-sur-Seine, France

  • Date

    January–February 1926

New York in Bloom:
Gardens of Curiosity

Peggy's Wonderland:
A Beautifully Bizarre World

Abu Dhabi in Motion:
Waveforms & Abstractions

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