Sakarit (pronounced: Sa-ka-rit) is a multidisciplinary maximalist designer and a Proxima Centauri enthusiast who focuses on Environmental Graphic Design. This field combines graphic design, videos, sculpture, interior design, and various other design disciplines to create visually engaging, informative, or aesthetic environments.
Sakarit’s collection of works focuses on the use of graphic elements and signage to communicate information. It also embraces the concept of “Gesamtkunstwerk,” influenced by Wagner’s idea of a “total work of art” or an “all-embracing art form.” This approach enhances the audience’s experience and reinforces the identity, branding, and aesthetics of a place.
Furthermore, as a maximalist, Sakarit often incorporates intricate and elaborate, multilayered objects into his works. As humorous as he is, his works are also very whimsical and enjoyable to look at.
The project aimed to showcase nonlinear narrative themes and mood storyboards, using After Effects for graphics, transitions, and movements to convey maximalist ideas.
The focus was on providing swift enjoyment without delving into deeper meanings, allowing viewers to interpret the personal karaoke nature of the whimsical song. Despite the challenge of rendering intricate, elaborate, multiple-layered objects, the end result prioritizes relishing a captivating music video and joining in singing for a delightful experience.
Crafting a sophisticated and intricate music video animation within the confines of a time-based project, underscored by a pressing deadline, demands meticulous planning and flawless execution.
This animation blends Pantins/Paper Dolls with Japanese Kawaii culture. It showcases flat, multi-layered illustrated characters radiating mesmerizing charm and attractiveness. Through the use of “puppet” animation in After Effects, the characters are brought to life in a playful manner, adding an extra layer of appeal and engagement.
While the final results may require further refinement, the challenge lay in elevating an already playful song to the next level. This animation not only aims to mesmerize viewers but also serves as a pivotal tool to demonstrate the most efficient use of time.